Wild Bird & Pet Care

Your pet’s health and happiness depends on you and the food you choose

To stay healthy, active and happy, dogs and cats, like humans, need a balanced diet containing a wide range of nutrients, made easily available in a balanced tasty pet food.

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Protein - The type of protein, its source and digestibility are very important for pet health. Meat is the best source of protein for dogs and cats with a balance of amino acids from animals and plants for ideal performance. Once a protein is ingested it is broken down into the individual amino acids that are used as building blocks for healthy growth and repair of tissues (muscle definition and coat condition). Cats are carnivorous and require a higher level of protein in their diet compared to omnivorous dogs. Oils & Fats Oils and fats are needed in the diet to provide essential fatty acids (including Omega 3 and Omega 6) and energy. They are involved in many aspects of health including skin and coat condition, brain and eye health and reproduction.

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Carbohydrates - Carbohydrates are a good source of energy in pet food, consisting of easily digestible starches and more complex carbohydrates such as cellulose (fibre). Potato, rice and peas are good sources, encouraging lower feed requirements and smaller, firmer stools.

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Vitamins & Minerals -  These are essential for the long term health of your pet. Vitamins are necessary for many of the body’s processes and they can act as antioxidants which help prevent ageing. Minerals are required for healthy bones, skin and overall cell function.

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Functional Ingredients - These high performance ingredients are added to the diet for specific nutritional benefits: • MOS & FOS: For gastrointestinal health and performance. • Glucosamine, Chondroitin & MSM: Shown to promote the maintenance of joints. • Yucca: Aids digestion and reduces faecal odours.